Niharika helps brands grow through simple, authentic, and creative storytelling. She combines strategy with engaging content to connect with audiences, build trust, and drive results. Passionate about creativity and innovation, she turns ideas into impactful brand experiences. Podcast powered by Firstory.

Sharing company news used to be straightforward. Draft a press release, email a few journalists, and hope someone notices. That approach still exists, but honestly, it rarely works the way it used to. Media inboxes are crowded, attention spans are short, and brands are competing with everything from breaking news to viral social posts.